Research into dating ads

When we conducted our first study of online dating, the release of the i Phone was still two years in the future.

Today more than half of all American adults are smartphone owners, and dating—like many other aspects of modern life—is increasingly conducted on the go.

We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.Research into whether online dating actually produces more successful relationships or romantic outcomes than conventional (offline) dating is generally inconclusive, although these sites clearly offer a qualitatively different experience compared with traditional dating.Some of these differences include: the ability to search from a deep pool of potential partners outside of one’s existing social networks; the ability to communicate online or via email prior to arranging for a face-to-face interaction; and matching algorithms that allow users to filter potential partners based on pre-existing criteria.Some offer a “personal ads” format, in which users create their own profile and browse the profiles of others on their own (Match.com, Ok Cupid, and Plentyof Fish are common examples of this type of service).Others take on a more active matchmaking role, in which computer algorithms select pre-screened matches for users based on various criteria (e Harmony is the most well-known of these “algorithmic” matching services).

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